The Great Silence: An Exhaustive Sociological and Economic Analysis of the “Posting Zero” Phenomenon
The digital landscape is currently undergoing its most significant behavioural shift since the advent of the “Like” button in 2009. For nearly two decades, the fundamental logic of the social internet was predicated on a broadcast model: user participation was synonymous with content production. To exist online was to post—to share life updates, photographs, and opinions in a public forum. Value was generated by the volume and velocity of this output.






