Shopping in the Metaverse: The Evolution of E-Commerce Â
The Next Digital Frontier of Commerce Â
For the past three decades, e-commerce has largely been a two-dimensional affair. Consumers scroll through flat grids of product images, read text-based reviews, and complete their journey with a click of a “buy now” button. While efficient, this experience lacks the sensory engagement and social connection of physical shopping. Now, a new paradigm is emerging that promises to transform this flat digital landscape into a vibrant, three-dimensional universe. This is the promise of the metaverse: a persistent, collective virtual shared space where shopping is not just a transaction, but an immersive, social, and interactive activity.
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